Stop Trying To Find Your Passion

I hate the advice, “Find your passion.”

It assumes a few things:

1. That passion is something you find, like a lost object.

2. That you can only have one passion.

3. That it will solve your problems.

4. That there’s a magical “aha” moment when it all clicks.

But take it from someone who actually has a passion: Passions aren’t found—they’re created.

When I started YouTube, there was an initial excitement—a honeymoon phase, if you will—that made me feel like I had found my passion.

But what happens when that excitement fades?

My videos averaged 20 to 100 views. Compared to the YouTubers I admired, that was breadcrumbs.

I started questioning whether YouTube was for me. Maybe this was a sign I had a different purpose in life.

Still, I kept going. I struggled to break 100 views, but within that struggle, something unexpected happened—I started to enjoy it.

I liked pushing myself creatively beyond what I thought was possible. I liked the challenge of figuring out the algorithm, dissecting why certain videos performed better than others.

Through that process, I stumbled upon the real questions anyone searching for their purpose should ask:

What is worth struggling for—simply because the act of doing it feels meaningful?
Does the progress that comes from that struggle make the suffering worthwhile?

This is why I say passions are created.

You start with a vague interest and a beginner’s mindset. It presents challenges. You suffer through them. And only then, after enduring that process of growth, can you decide if this is something worth devoting yourself to.

It’s a choice—not some divine revelation where everything suddenly aligns.

Sure, there may be rare exceptions. But for most people, passion isn’t something you find—it’s something you build.

The only thing I wish I had done differently—the one thing that would have made the entire process exponentially easier—was pursuing my highest potential alongside the right people.

Because success multiplies in the right group.

Without that kind of accountability, it’s too easy to get discouraged by the inevitable failures. A strong group keeps you going when self-doubt creeps in, pushes you further than you thought possible, and reminds you why you started in the first place.

I wanted to build a community of people who share that mindset—who are committed to growth, resilience, and pushing their limits.

That’s why I created my Self Mastery School.

Self Mastery School is a place for those who want to actualize their greatest potential, strengthen their self awareness, and connect with like-minded, down-to-earth humans.

When you join the school, you’ll get access to:

• Full length courses/eBooks (including my Ultimate Self Mastery Course)

• Weekly coaching calls and lectures (related to self-awareness, making money online, social skills, fitness, etc.)

• An exclusive community of ambitious, open-minded people

It’s a place for those who feel like they can’t talk to anyone about self-improvement in real life, and are trying to find their tribe.

The friendships in there feel genuine.

And I have a feeling you’re going to find your tribe in there, too.

Here's some wins from our community:

Hope to see you in there.

Book Chronicles #6

As promised, I’m here to give you updates on my upcoming novel, Fractured Worlds. (That name is not official yet.)

Huuuuuuge milestone reached! Take a look below.

I’m really proud of the 10,000 words that have been written so far. The story is unfolding in ways I couldn’t have predicted, and they’ve been fun to write.

Since I started about six weeks ago, I've been averaging just under 2,000 words per week. If I stay consistent, reaching my goal of around 75,000 words for the novel by the end of the year should be easily achievable.

Now, if I could have the final draft, book cover, and publishing necessities finished by the end of the year, that would be even better.

I know certain parts of the book might call for slower progress, but I’m ready for the challenge.

Truthfully, my biggest motivation is you guys. I've loved the writing process, but the thought of putting an entire book—filled with characters and lessons I've created—into your hands, helping you make sense of your own existence, drives me to push through any adversity.

Let’s keep going. See you next week.

Quote of The Week

Thanks for reading, everyone. Hope you enjoy your weekend.

-Cole